Built by Athletes, For Athletes

We understand the game because we've lived it. NILEMS exists to bridge the gap between talent and opportunity.

Join Us

Our Mission

NILEMS empowers student-athletes with branding, marketing, education, and income-generating opportunities. We bridge the gap between athletes, brands, and communities by offering compliant, transparent, and strategic NIL representation.

Based in Ohio, we specialize in navigating the state's evolving NIL landscape — including full compliance with Ohio R.C. Chapter 4771 and HB 184 — so our athletes can focus on what they do best: compete.

What NILEMS Stands For

  • N Name
  • I Image
  • L Likeness
  • E Executive
  • M Marketing
  • S Strategy

The Team

Roechard D. Lewis

Roechard D. Lewis

Owner / Lead Agent

Lead NIL deal sourcing, negotiation, and athlete relationship management. CEO of Echelon Media Sports LLC.

Russell Johnson

Russell Johnson

Partner / IT & Creative

Technology, graphic design, branding assets, and database development. Athlete sourcing and operational tech support.