Social Media Strategy
SOCIAL MEDIA STRATEGY
Section titled “SOCIAL MEDIA STRATEGY”Athlete: $AthleteName$ University: $University$ Sport: $Sport$ Review Date: Quarterly
1. CURRENT STATE AUDIT
Section titled “1. CURRENT STATE AUDIT”| Platform | Handle | Followers | Engagement Rate | Active? |
|---|---|---|---|---|
| [ ] Y [ ] N | ||||
| TikTok | [ ] Y [ ] N | |||
| Twitter/X | [ ] Y [ ] N | |||
| YouTube | [ ] Y [ ] N |
2. BRAND IDENTITY
Section titled “2. BRAND IDENTITY”Personal Brand Statement: $BrandStatement$
Core Values: $Value1$, $Value2$, $Value3$
Brand Pillars (recurring themes):
- $Pillar1$ (e.g., Training & Performance)
- $Pillar2$ (e.g., Family & Community)
- $Pillar3$ (e.g., Fashion & Lifestyle)
3. PLATFORM STRATEGY
Section titled “3. PLATFORM STRATEGY”Instagram — Brand deals + personal brand
- Feed: 3-5 posts/week, high-quality photos/carousels
- Stories: Daily behind-the-scenes, polls, Q&A
- Reels: 2-3/week, trending audio, training clips
TikTok — Viral reach + personality
- 3-5/week, trending sounds, authentic style
Twitter/X — Real-time + community
- Game-day threads, fan engagement, quick takes
4. GROWTH STRATEGY
Section titled “4. GROWTH STRATEGY”90-Day Targets:
| Platform | Current | 30-Day | 60-Day | 90-Day |
|---|---|---|---|---|
| TikTok | ||||
| Twitter/X |
Tactics:
- Cross-promote across platforms
- Engage with fans 15-20 min/day
- Use trending audio within 24 hours
- Collaborate with teammates and other athletes
5. NIL READINESS CHECKLIST
Section titled “5. NIL READINESS CHECKLIST”- Bio clearly states name, sport, university
- Profile photo is professional
- Highlight covers organized
- No brand-unsafe content
- Past posts reviewed and cleaned up
- Link-in-bio set up
- Contact email visible
Review quarterly. Adjust for in-season vs. off-season.