Campaign Brief Template
CAMPAIGN BRIEF
Section titled “CAMPAIGN BRIEF”Brand: $BrandName$ Athlete: $AthleteName$ Campaign Name: $CampaignName$ Date: $Date$
1. CAMPAIGN OVERVIEW
Section titled “1. CAMPAIGN OVERVIEW”Objective: $CampaignObjective$ Key Message: $KeyMessage$ Campaign Period: $StartDate$ through $EndDate$ Budget: $Budget$
2. BRAND INFORMATION
Section titled “2. BRAND INFORMATION”| Field | Detail |
|---|---|
| Brand Name | $BrandName$ |
| Industry | $BrandIndustry$ |
| Website | $BrandWebsite$ |
| Target Customer | $BrandTargetCustomer$ |
| Brand Voice/Tone | $BrandTone$ |
| Brand Values | $BrandValues$ |
Brand Guidelines Provided:
- Logo files
- Brand color codes
- Font guidelines
- Tone/voice guidelines
- Photo/video style guide
- Hashtag requirements
- Legal disclaimers
3. DELIVERABLES
Section titled “3. DELIVERABLES”| # | Deliverable | Platform | Specs | Due Date | Status |
|---|---|---|---|---|---|
| 1 | $Deliverable1$ | $Platform1$ | $Specs1$ | $Due1$ | [ ] Pending |
| 2 | $Deliverable2$ | $Platform2$ | $Specs2$ | $Due2$ | [ ] Pending |
| 3 | $Deliverable3$ | $Platform3$ | $Specs3$ | $Due3$ | [ ] Pending |
Platform Specs:
| Platform | Format | Dimensions | Duration |
|---|---|---|---|
| Instagram Feed | Photo/Video | 1080x1080 or 1080x1350 | 60s max |
| Instagram Reels | Vertical Video | 1080x1920 | 15-90s |
| TikTok | Vertical Video | 1080x1920 | 15-180s |
| Twitter/X | Photo/Video | 1200x675 | 2:20 max |
| YouTube | Horizontal Video | 1920x1080 | Varies |
4. CONTENT GUIDELINES
Section titled “4. CONTENT GUIDELINES”Must Include:
- $MustInclude1$ (e.g., product in frame, brand hashtag, @mention)
- $MustInclude2$
Must NOT Include:
- $MustNotInclude1$ (e.g., competitor products, school logos without permission)
- $MustNotInclude2$
Required Hashtags: $RequiredHashtags$ Required Tags/Mentions: $RequiredTags$ Required Disclosures: #ad, #NIL, #partner (FTC compliance)
Talking Points:
- $TalkingPoint1$
- $TalkingPoint2$
- $TalkingPoint3$
5. APPROVAL PROCESS
Section titled “5. APPROVAL PROCESS”| Step | Owner | Timeline |
|---|---|---|
| Brief finalized | NILEMS / Brand | $BriefDate$ |
| Athlete creates draft | Athlete | $DraftDate$ |
| NILEMS compliance review | NILEMS | 1 business day |
| Brand review | Brand | $BrandReviewDays$ business days |
| Revisions (if needed) | Athlete | $RevisionDays$ business days |
| Final written approval | Brand + NILEMS | Required before posting |
| Content goes live | Athlete | $LiveDate$ |
Revision rounds: $RevisionRounds$
6. SUCCESS METRICS
Section titled “6. SUCCESS METRICS”| KPI | Target | Measurement |
|---|---|---|
| Impressions | $TargetImpressions$ | Platform analytics |
| Engagement Rate | $TargetEngagement$% | (Likes + Comments + Shares) / Impressions |
| Link Clicks | $TargetClicks$ | UTM tracking |
| Promo Code Redemptions | $TargetRedemptions$ | Brand POS |
Tracking:
- UTM links provided
- Promo code: $PromoCode$
- Analytics screenshot due $AnalyticsDue$
7. PRODUCT / ASSETS
Section titled “7. PRODUCT / ASSETS”Product to ship:
- Yes — Ship to: $ShipAddress$ by $ShipDate$
- No product required
Digital assets from brand:
- Logo files
- Product images
- Video clips
- Copy / Captions
8. COMPLIANCE NOTES
Section titled “8. COMPLIANCE NOTES”- NIL Disclosure Form filed with school
- No university trademarks used without permission
- FTC disclosure included
- NCAA NIL Go reporting prepared (if > $600)
- No pay-for-play language
- Content reviewed for brand safety
SIGN-OFF
Section titled “SIGN-OFF”Brand: ____________________________ Date: __________ NILEMS: ____________________________ Date: __________ Athlete: ____________________________ Date: __________