Brand Partnership Proposal
Prepared By: Echelon Media Sports LLC d/b/a N.I.L.E.M.S.
ABOUT NILEMS
Section titled “ABOUT NILEMS”Echelon Media Sports LLC, doing business as N.I.L.E.M.S., is an Ohio-based NIL agency specializing in connecting brands with college athletes for authentic, compliant marketing partnerships.
What We Do:
- Source and vet college athletes with engaged audiences
- Negotiate fair, compliant NIL deals
- Manage content creation, approvals, and campaign execution
- Handle all compliance with NCAA rules, Ohio law (R.C. 4771), and school policies
- Provide campaign analytics and performance reporting
Why NILEMS:
- Ohio-focused with deep relationships across MAC, Big Ten, and D2/D3 programs
- Full compliance management — brands assume zero regulatory risk
- Turnkey campaigns — from athlete matching to content delivery
- Mid-market specialist — authentic athlete voices, not just follower counts
THE OPPORTUNITY
Section titled “THE OPPORTUNITY”| Metric | Industry Average |
|---|---|
| Engagement Rate (athlete posts) | 3-8% vs. 1-2% for traditional influencers |
| Trust Factor | 71% of consumers trust athlete endorsements |
| Local Relevance | Athletes are community figures with built-in audiences |
| Cost Efficiency | 40-60% lower CPM than traditional influencer marketing |
RECOMMENDED ATHLETE(S)
Section titled “RECOMMENDED ATHLETE(S)”Athlete 1:
| Field | Detail |
|---|---|
| Name | $Athlete1Name$ |
| University | $Athlete1School$ |
| Sport / Position | $Athlete1Sport$ |
| Combined Following | $Athlete1Followers$ |
| Avg. Engagement Rate | $Athlete1Engagement$ |
| Content Style | $Athlete1Style$ |
| Why This Athlete | $Athlete1Rationale$ |
PROPOSED CAMPAIGN
Section titled “PROPOSED CAMPAIGN”Campaign Name: $CampaignName$ Campaign Period: $StartDate$ through $EndDate$ Objective: $CampaignObjective$
Deliverables:
| # | Deliverable | Platform | Quantity | Timeline |
|---|---|---|---|---|
| 1 | $Deliverable1$ | $Platform1$ | $Qty1$ | $Timeline1$ |
| 2 | $Deliverable2$ | $Platform2$ | $Qty2$ | $Timeline2$ |
| 3 | $Deliverable3$ | $Platform3$ | $Qty3$ | $Timeline3$ |
INVESTMENT
Section titled “INVESTMENT”| Component | Amount |
|---|---|
| $ComponentA1$ | $AmountA1$ |
| $ComponentA2$ | $AmountA2$ |
| Total | $TotalA$ |
What’s Included:
- Athlete sourcing and vetting
- Contract negotiation and execution
- Full NCAA and Ohio compliance management
- Content review and approval coordination
- Campaign performance report upon completion
- School compliance office notification and filing
TIMELINE
Section titled “TIMELINE”| Phase | Date | Activity |
|---|---|---|
| Proposal Acceptance | $AcceptDate$ | Signed agreement and initial payment |
| Creative Brief | $BriefDate$ | Brand provides campaign brief and assets |
| Content Creation | $CreateDate$ | Athlete creates content |
| Brand Review | $ReviewDate$ | Brand approves content |
| Campaign Live | $LiveDate$ | Content published |
| Performance Report | $ReportDate$ | NILEMS delivers campaign analytics |
COMPLIANCE GUARANTEE
Section titled “COMPLIANCE GUARANTEE”NILEMS handles all compliance requirements so your brand carries zero regulatory risk:
- Ohio Law: Full compliance with R.C. 4771 and HB 184
- NCAA Rules: All deals structured per NCAA guidelines; reported via NIL Go
- School Policies: Pre-approval from athlete’s compliance office before execution
- Content Standards: All content reviewed for brand safety before publishing
- Documentation: Complete paper trail for audit readiness
NEXT STEPS
Section titled “NEXT STEPS”- Review this proposal and select your preferred option
- Schedule a call to discuss questions or customizations
- Sign the NIL Deal Contract to kick off the campaign
- Provide creative brief and brand assets
- Relax — NILEMS manages the rest
Contact: Roechard D. Lewis, Owner / Principal Agent Phone: $AgencyPhone$ | Email: $AgencyEmail$