90-Day Action Plan & Operations Playbook
NILEMS Operations Playbook
Section titled “NILEMS Operations Playbook”Agency: N.I.L.E.M.S. (Name, Image, Likeness, Executive, Marketing, & Strategy) Legal Entity: Echelon Media Sports LLC (DBA) Owner: Roechard D. Lewis | Partner: Russell Johnson (IT/Graphics) State: Ohio Version: 1.0.0 Date: 2026-02-18
Table of Contents
Section titled “Table of Contents”- 90-Day Launch Action Plan
- Go-To-Market Strategy
- Working Templates List
- KPIs & Metrics Dashboard Spec
- Risk Assessment
- Tech MVP Spec
1. 90-Day Launch Action Plan
Section titled “1. 90-Day Launch Action Plan”Pre-Launch Assessment
Section titled “Pre-Launch Assessment”Current State: Business plan drafted. Operating documents drafted. Partnership agreement (Lewis/Johnson) drafted. Compliance report template drafted. No athletes signed. No brand deals closed. No tech infrastructure deployed.
Target End State (Day 90): Legal formation complete. Registered as athlete agent in Ohio. 3-5 athletes signed. 1-2 brand deals in pipeline. Operations portal live. Financial infrastructure operational.
Phase 1: Legal Foundation & Infrastructure (Weeks 1-3)
Section titled “Phase 1: Legal Foundation & Infrastructure (Weeks 1-3)”Week 1: Entity & Compliance Formation
Section titled “Week 1: Entity & Compliance Formation”| Day | Task | Owner | Deliverable | Status |
|---|---|---|---|---|
| 1 | File Articles of Organization with Ohio Secretary of State | Lewis | Filed LLC certificate | [ ] |
| 1 | Apply for EIN with IRS (online, instant) | Lewis | EIN confirmation letter | [ ] |
| 2 | Register as Athlete Agent with Ohio Athletic Commission | Lewis | Registration number | [ ] |
| 2 | Obtain Ohio Business License (City/County level) | Lewis | Business license | [ ] |
| 3 | Open business bank account (separate from personal) | Lewis | Bank account details | [ ] |
| 3 | Set up QuickBooks or Wave for bookkeeping | Johnson | Accounting system live | [ ] |
| 4 | Purchase general liability insurance ($1M minimum) | Lewis | Insurance certificate | [ ] |
| 4 | Purchase E&O (Errors & Omissions) insurance | Lewis | E&O policy | [ ] |
| 5 | Finalize and sign HOF Network Agreement (Lewis/Johnson) | Both | Signed agreement | [ ] |
| 5 | Set up business email (nilems.com domain) | Johnson | Email operational | [ ] |
Critical Legal Note: Ohio R.C. Chapter 4771 requires agent registration BEFORE signing any athlete. Do not contact athletes in a representation capacity until registration is confirmed.
Week 2: Contract & Document Finalization
Section titled “Week 2: Contract & Document Finalization”| Day | Task | Owner | Deliverable |
|---|---|---|---|
| 8 | Have attorney review Athlete Representation Agreement | Lewis | Attorney-approved contract |
| 8 | Have attorney review Brand Deal/Sponsorship Contract template | Lewis | Attorney-approved template |
| 9 | Finalize NIL Deal Compliance Report form | Lewis | Final compliance form |
| 9 | Create athlete onboarding packet (welcome letter, FAQ, disclosure forms) | Johnson | Onboarding packet |
| 10 | Set up trust account structure (anticipating HB 184) | Lewis | Trust account ready |
| 10 | Register DBA “NILEMS” with county recorder | Lewis | DBA filing receipt |
| 11 | Prepare Ohio Athletic Commission approved contract forms | Lewis | Approved forms |
| 12 | Create school notification letter template (72-hour rule) | Lewis | Notification template |
Week 3: Technology & Brand Infrastructure
Section titled “Week 3: Technology & Brand Infrastructure”| Day | Task | Owner | Deliverable |
|---|---|---|---|
| 15 | Domain registered, hosting configured (Cloudflare Pages) | Johnson | nilems.com live |
| 15 | Business email with professional signatures | Johnson | Email ready |
| 16 | Social media accounts created (Instagram, TikTok, X, LinkedIn) | Johnson | Accounts live |
| 16 | Brand kit finalized (logo variations, color palette, fonts) | Johnson | Brand guidelines PDF |
| 17 | Operations portal v1 deployed (Astro + Cloudflare Pages) | CMTG | Portal accessible |
| 17 | Google Workspace or Microsoft 365 set up | Johnson | Productivity suite ready |
| 18 | CRM/database initialized for athlete and deal tracking | Johnson | CRM operational |
| 19 | Content templates created (social posts, pitch decks) | Johnson | Template library |
Phase 2: Market Entry & First Athletes (Weeks 4-7)
Section titled “Phase 2: Market Entry & First Athletes (Weeks 4-7)”Week 4: Market Research & Pipeline Building
Section titled “Week 4: Market Research & Pipeline Building”| Task | Owner | Details |
|---|---|---|
| Map every Ohio college compliance office contact | Lewis | Build spreadsheet: school, compliance officer name, email, phone |
| Research top 50 Ohio athletes by social following | Johnson | Instagram, TikTok followers; engagement rates |
| Identify 20 local businesses open to athlete partnerships | Lewis | Car dealerships, restaurants, gyms, apparel shops |
| Create NILEMS intro video (60 seconds) | Johnson | For social media and outreach |
| Develop athlete pitch deck (PDF + video version) | Both | ”Why sign with NILEMS” presentation |
Week 5: Outreach Begins
Section titled “Week 5: Outreach Begins”| Task | Owner | Details |
|---|---|---|
| Send intro emails to 7 target school compliance offices | Lewis | Introduce agency, request meeting |
| Begin DM outreach to top 20 target athletes | Lewis | Personalized messages, not mass spam |
| Post first NILEMS content on all social channels | Johnson | Brand announcement, mission statement |
| Attend 1-2 local sporting events for networking | Lewis | Ohio State, Cincinnati, Akron games |
| Connect with 5 local business owners about NIL partnerships | Lewis | Lunch meetings, calls |
Week 6: First Signings Push
Section titled “Week 6: First Signings Push”| Task | Owner | Details |
|---|---|---|
| Follow up on all athlete outreach (personalized) | Lewis | Second touch, offer free consultation |
| Conduct 3-5 free branding consultations | Lewis | Show value before signing |
| Host or attend 1 NIL education session | Lewis | University, community center, or virtual |
| Sign first 1-2 athletes | Lewis | Execute Athlete Representation Agreement |
| Notify schools within 72 hours of signing | Lewis | Ohio law compliance |
Week 7: Content & Credibility Building
Section titled “Week 7: Content & Credibility Building”| Task | Owner | Details |
|---|---|---|
| Produce athlete intro content (photos, video, social) | Johnson | First signed athletes get premium content |
| Create case study from first signing (anonymized if needed) | Both | Social proof for future athletes |
| Begin posting athlete-focused content weekly | Johnson | Highlight reels, branding tips |
| Continue outreach to reach 5 total athletes signed | Lewis | Maintain pipeline |
Phase 3: Revenue Generation & Brand Deals (Weeks 8-12)
Section titled “Phase 3: Revenue Generation & Brand Deals (Weeks 8-12)”Week 8-9: Brand Partnership Development
Section titled “Week 8-9: Brand Partnership Development”| Task | Owner | Details |
|---|---|---|
| Create brand partnership pitch deck | Both | For businesses: ROI of athlete partnerships |
| Approach 10 local businesses with specific athlete proposals | Lewis | Match athletes to brands by sport/audience |
| Draft first 2-3 brand deal proposals | Lewis | Use Brand Deal template |
| Submit compliance reports to schools for any pending deals | Lewis | 72-hour notification rule |
| Launch NILEMS merch line (basic: hoodies, tees) | Johnson | Low MOQ via print-on-demand |
Week 10-11: Close First Deals
Section titled “Week 10-11: Close First Deals”| Task | Owner | Details |
|---|---|---|
| Close first 1-2 brand deals | Lewis | Target $1,000-$5,000 per deal |
| Execute all compliance paperwork | Lewis | Compliance report to school, contracts signed |
| Collect and distribute first revenue | Lewis | Pay athletes, pay Johnson per agreement |
| Document deal process as repeatable playbook | Both | SOP for future deals |
| Scale outreach to second tier of schools (Kent State, Toledo, YSU) | Lewis | Expand beyond initial targets |
Week 12: 90-Day Review & Plan Forward
Section titled “Week 12: 90-Day Review & Plan Forward”| Task | Owner | Details |
|---|---|---|
| Audit all financials (revenue, expenses, commissions) | Lewis | QuickBooks report |
| Review athlete satisfaction (informal check-ins) | Lewis | Are athletes getting value? |
| Assess pipeline: athletes in process, deals in negotiation | Both | Where is the funnel weak? |
| Update business plan with real data | Both | Replace projections with actuals |
| Set Quarter 2 goals | Both | Athletes, deals, revenue targets |
| Produce 90-day progress report | Both | For internal review and investor readiness |
90-Day Milestones Summary
Section titled “90-Day Milestones Summary”| Milestone | Target | Minimum Viable |
|---|---|---|
| LLC legally formed | Week 1 | Week 2 |
| Ohio agent registration | Week 1 | Week 3 |
| Website live | Week 3 | Week 4 |
| Operations portal live | Week 3 | Week 5 |
| First athlete signed | Week 6 | Week 8 |
| Total athletes signed | 5 | 3 |
| First brand deal closed | Week 10 | Week 12 |
| Total brand deals | 3 | 1 |
| Revenue generated | $10,000+ | $2,000+ |
| School relationships | 5 | 3 |
| Business relationships | 10 | 5 |
2. Go-To-Market Strategy
Section titled “2. Go-To-Market Strategy”2.1 Athlete Acquisition: First 10 Athletes
Section titled “2.1 Athlete Acquisition: First 10 Athletes”Target Athlete Profile
Section titled “Target Athlete Profile”- Ohio college athletes (D1 priority, then D2/D3/NAIA)
- Social media following: 1,000+ (proves existing audience)
- Sports with high local engagement: football, basketball, volleyball, track
- Athletes already posting personal brand content (signals motivation)
- Preference for athletes in Year 2-3 (enough time to build value before graduation)
Tier 1 Schools (Highest Priority)
Section titled “Tier 1 Schools (Highest Priority)”| School | City | Conference | Why |
|---|---|---|---|
| Ohio State | Columbus | Big Ten | Largest athlete base, highest brand value |
| Cincinnati | Cincinnati | Big 12 | Major program, large metro market |
| Akron | Akron | MAC | Strong local business base, underserved |
Tier 2 Schools (Week 8+ Expansion)
Section titled “Tier 2 Schools (Week 8+ Expansion)”| School | City | Conference | Why |
|---|---|---|---|
| Kent State | Kent | MAC | Proximity to Akron market |
| Toledo | Toledo | MAC | Northwestern Ohio market |
| Youngstown State | Youngstown | MVC/FCS | Underserved, passionate sports community |
| Dayton | Dayton | A-10 | Basketball-strong market |
Acquisition Channels (Ranked by Effectiveness)
Section titled “Acquisition Channels (Ranked by Effectiveness)”1. Direct Athlete Outreach (Primary Channel)
- Identify athletes via Instagram/TikTok who are already posting brand-adjacent content
- Send personalized DMs referencing their specific content (“I saw your post about [X], you’re already doing the work — we can help you monetize it”)
- Offer a free 30-minute branding consultation (no commitment)
- Conversion target: 20 DMs -> 5 consultations -> 2 signings
2. Compliance Office Referrals (High-Trust Channel)
- Introduce NILEMS to school compliance officers as a compliant, education-first agency
- Position as a resource: “We make your job easier by handling compliance paperwork”
- Ask to be listed on the school’s approved NIL resource list
- Provide compliance officers with the NILEMS NIL Deal Compliance Report form proactively
3. Coach & Trainer Network (Warm Intro Channel)
- Connect with strength coaches, position coaches, and athletic trainers
- They know which athletes are motivated and marketable
- Offer to run a free NIL education session for their athletes
- Never ask coaches to “recruit” for you (NCAA optics)
4. Athlete Referrals (Post-First-Signing Channel)
- After signing first 3 athletes, offer a referral incentive: if a signed athlete refers another athlete who signs, the referrer gets a bonus content package (photoshoot, highlight reel)
- Athletes trust other athletes more than agents
5. Social Media & Content (Long-Term Brand Channel)
- Post weekly content: NIL tips, Ohio sports highlights, athlete success stories
- Run a “NIL 101” content series on TikTok/Instagram Reels
- Tag target athletes in relevant content (non-intrusive)
- This builds inbound interest over time
6. NIL Education Events (Community Trust Channel)
- Host free NIL workshops at community centers, barbershops, or campus spaces
- Topics: “What is NIL?”, “How to build your brand”, “Ohio NIL rules explained”
- Collect contact info from attendees (athletes and parents)
- Low cost, high trust signal
Athlete Acquisition Funnel
Section titled “Athlete Acquisition Funnel”Awareness (Social, Events, DMs) | vFree Consultation (30 min, no commitment) | vBrand Audit (Show athlete their current value + opportunity) | vProposal (Specific plan: "Here's what we'd do in 90 days") | vSign Representation Agreement | vOnboard (Content creation, brand kit, compliance filing)2.2 Brand Partnerships: First 5 Deals
Section titled “2.2 Brand Partnerships: First 5 Deals”Target Brand Profile
Section titled “Target Brand Profile”- Ohio-based small/medium businesses
- Already advertising locally (billboards, radio, local TV)
- Customer base overlaps with sports fans (18-35 demographic)
- Budget: $1,000-$10,000 per deal (accessible entry point)
- Decision-maker is the owner (short sales cycle)
High-Probability Business Categories
Section titled “High-Probability Business Categories”| Category | Why | Example Deal |
|---|---|---|
| Car Dealerships | Heavy local advertising, love sports tie-ins | Athlete appears at weekend sale event, 3 social posts |
| Restaurants/Bars | Game day traffic, athlete appearances drive foot traffic | Athlete hosts “watch party” at restaurant, social promo |
| Gyms/Fitness | Natural athlete alignment, supplement/apparel tie-ins | Athlete posts workout content wearing gym brand |
| Barbershops | Community hubs, viral social content potential | Athlete gets haircut on camera, tags shop |
| Local Apparel Brands | Ready for athlete endorsement model | Athlete models clothing line, social posts |
| Sports Training Facilities | Direct athlete overlap | Athlete runs a camp or clinic at the facility |
| Real Estate Agents | High-value, love visibility | Athlete appearance at open house, social promo |
Brand Deal Sales Process
Section titled “Brand Deal Sales Process”Step 1: Identify Business (local, advertising budget, sports-adjacent) |Step 2: Research Their Current Marketing (what are they already doing?) |Step 3: Craft Athlete-Specific Proposal - Which athlete matches their brand? - What deliverables? (posts, appearances, content) - What's the ROI story? (reach, engagement, foot traffic) |Step 4: Pitch Meeting (in-person preferred, 20 minutes) - Lead with their business goals, not your athlete roster - Show athlete social stats and audience demographics - Present 2-3 deal structure options (different price points) |Step 5: Close & Execute - Sign Brand Deal Contract - Submit Compliance Report to school - Execute deliverables within agreed timeline |Step 6: Report & Upsell - Send brand a post-deal report (impressions, engagement, any foot traffic data) - Propose next deal or ongoing partnershipPricing Framework (First 5 Deals)
Section titled “Pricing Framework (First 5 Deals)”| Deal Type | Athlete Tier | Suggested Price | NILEMS Commission (15%) |
|---|---|---|---|
| 3 social posts | 1K-5K followers | $500-$1,500 | $75-$225 |
| Appearance + social | 5K-15K followers | $1,500-$5,000 | $225-$750 |
| Content campaign (1 month) | 15K+ followers | $3,000-$10,000 | $450-$1,500 |
| Camp/clinic hosting | Any | $2,000-$5,000 | $300-$750 |
| Merchandise collab | 5K+ followers | $1,000-$3,000 + royalty | $150-$450 + royalty share |
Note: Price low for the first 3-5 deals to build case studies and testimonials. The goal is not maximum revenue on deal one; it is proof of concept.
2.3 Marketing Channel Strategy
Section titled “2.3 Marketing Channel Strategy”| Channel | Purpose | Frequency | Owner |
|---|---|---|---|
| Athlete showcases, brand content, agency credibility | 4-5 posts/week | Johnson | |
| TikTok | NIL education, behind-the-scenes, viral content | 3-4 videos/week | Johnson |
| Business-to-business outreach, credibility with schools | 2-3 posts/week | Lewis | |
| X (Twitter) | Ohio sports community engagement, real-time commentary | Daily | Both |
| Email Newsletter | Monthly updates to athletes, brands, and schools | Monthly | Lewis |
| YouTube | Long-form content: workshops, athlete features, tutorials | 2 videos/month | Johnson |
| In-Person Events | NIL workshops, game day networking, business meetings | 2-4/month | Lewis |
Content Pillars
Section titled “Content Pillars”- NIL Education (40%): Rules explained, financial tips, branding advice
- Athlete Spotlights (30%): Highlight signed athletes, their stories, their brand growth
- Industry News (15%): Ohio NIL updates, NCAA changes, deal announcements
- Agency Behind-the-Scenes (15%): Day-in-the-life, deal processes, team culture
2.4 Partnership Development with Ohio Schools
Section titled “2.4 Partnership Development with Ohio Schools”Approach (Compliance-First, Not Sales-First)
Section titled “Approach (Compliance-First, Not Sales-First)”Schools are protective of their athletes. The fastest way to get blocked is to approach like a salesperson. Instead:
- Lead with compliance: “We handle the paperwork so your compliance office doesn’t have to chase athletes”
- Offer education: “We’ll run a free NIL workshop for your athletes — no strings”
- Be transparent: “Here’s our contract template, our fee structure, our compliance report form”
- Respect the chain: Always go through compliance office first, never directly to athletes through school channels
School Partnership Tiers
Section titled “School Partnership Tiers”| Tier | Relationship Level | What It Looks Like |
|---|---|---|
| 1 - Listed | On school’s approved NIL resource list | Compliance office knows you, will confirm to athletes you’re legitimate |
| 2 - Active | Regular communication with compliance | You get referrals, can attend athlete orientation sessions |
| 3 - Partner | Formal workshop/education agreement | You run quarterly NIL sessions, co-branded with school |
Realistic Year 1 Target: 3-5 schools at Tier 1, 1-2 schools at Tier 2.
3. Working Templates List
Section titled “3. Working Templates List”Every template below is something the agency needs to operate. Templates marked [HAVE] already exist in the document library. Templates marked [NEED] must be created.
Legal Templates
Section titled “Legal Templates”| # | Template | Status | Priority | Notes |
|---|---|---|---|---|
| L1 | Articles of Organization (Ohio LLC) | [HAVE] | Complete | In Operating Documents |
| L2 | Operating Agreement (LLC) | [HAVE] | Complete | In Operating Documents |
| L3 | Athlete Representation Agreement | [HAVE] | Critical | Needs attorney review |
| L4 | Brand Deal / Sponsorship Contract | [HAVE] | Critical | Needs attorney review |
| L5 | HOF Network Agreement (Lewis/Johnson) | [HAVE] | Complete | Ready to sign |
| L6 | Privacy Policy | [HAVE] | High | In Operating Documents, needs detail |
| L7 | Code of Ethics | [HAVE] | High | In Operating Documents |
| L8 | NIL Agency Compliance Statement | [HAVE] | High | In Operating Documents |
| L9 | Non-Disclosure Agreement (NDA) | [NEED] | High | For brand deal negotiations |
| L10 | Independent Contractor Agreement | [NEED] | Medium | For freelance photographers, videographers |
| L11 | Non-Compete / Non-Solicitation Clause | [NEED] | Medium | For staff and contractors |
| L12 | Liability Waiver (Events/Camps) | [NEED] | Medium | For any in-person events |
| L13 | Parental/Guardian Consent Form | [NEED] | High | For athletes under 18 |
| L14 | Termination Notice Template | [NEED] | Medium | Standard 30-day notice per contract |
| L15 | Power of Attorney (Limited) | [NEED] | Low | For signing on athlete’s behalf |
Operations Templates
Section titled “Operations Templates”| # | Template | Status | Priority | Notes |
|---|---|---|---|---|
| O1 | Athlete Onboarding Checklist | [NEED] | Critical | Step-by-step from signing to first deal |
| O2 | Brand Deal Pipeline Tracker | [NEED] | Critical | Track deals from prospect to close |
| O3 | Athlete Profile / Brand Audit Template | [NEED] | Critical | Social stats, audience, brand strengths |
| O4 | Deal Execution Checklist | [NEED] | High | From contract signed to deliverables complete |
| O5 | School Notification Letter (72-hour) | [NEED] | Critical | Ohio law requires notification within 72 hours |
| O6 | Quarterly Business Review Template | [NEED] | Medium | Internal review of pipeline, revenue, goals |
| O7 | Meeting Notes Template | [NEED] | Low | Standardized meeting documentation |
| O8 | Athlete Check-In Template | [NEED] | Medium | Monthly satisfaction/progress check |
| O9 | Vendor/Contractor Directory | [NEED] | Medium | Photographers, videographers, designers, printers |
| O10 | Event Planning Checklist | [NEED] | Medium | For workshops, camps, appearances |
Marketing Templates
Section titled “Marketing Templates”| # | Template | Status | Priority | Notes |
|---|---|---|---|---|
| M1 | Media Kit (Agency Overview) | [HAVE] | High | Outline exists, needs full design |
| M2 | Athlete Pitch Deck (for outreach) | [NEED] | Critical | ”Why sign with NILEMS” presentation |
| M3 | Brand Partnership Pitch Deck | [NEED] | Critical | ”Why partner with our athletes” for businesses |
| M4 | Social Media Content Calendar | [NEED] | High | Weekly/monthly planning template |
| M5 | Athlete Content Brief | [NEED] | High | Instructions for each deliverable |
| M6 | Post-Deal Report (for brands) | [NEED] | High | Impressions, engagement, ROI summary |
| M7 | Press Release Template | [NEED] | Medium | For major signings and partnerships |
| M8 | Email Outreach Templates (Athletes) | [NEED] | High | Cold, follow-up, consultation invite |
| M9 | Email Outreach Templates (Brands) | [NEED] | High | Cold, follow-up, proposal |
| M10 | Case Study Template | [NEED] | Medium | Document successful deals for social proof |
Financial Templates
Section titled “Financial Templates”| # | Template | Status | Priority | Notes |
|---|---|---|---|---|
| F1 | Invoice Template (to brands) | [NEED] | Critical | Professional invoice for brand payments |
| F2 | Athlete Payment Statement | [NEED] | Critical | Show athlete their earnings and deductions |
| F3 | Commission Tracking Spreadsheet | [NEED] | Critical | Track NILEMS cut, Johnson split, athlete payment |
| F4 | Revenue/Expense Monthly Report | [NEED] | High | P&L summary |
| F5 | Deal Valuation Calculator | [NEED] | Medium | Estimate deal value based on athlete metrics |
| F6 | Athlete 1099 Tracking Sheet | [NEED] | High | Required for tax reporting |
| F7 | Startup Expense Tracker | [NEED] | High | Track initial investment and costs |
| F8 | Trust Account Ledger | [NEED] | Medium | Anticipating HB 184 trust account requirement |
Compliance Templates
Section titled “Compliance Templates”| # | Template | Status | Priority | Notes |
|---|---|---|---|---|
| C1 | NIL Deal Compliance Report | [HAVE] | Complete | Submit to school before executing deal |
| C2 | Ohio Athletic Commission Registration Checklist | [NEED] | Critical | Step-by-step registration process |
| C3 | Annual Compliance Audit Checklist | [NEED] | Medium | Self-audit of all deals and contracts |
| C4 | Athlete Eligibility Verification Form | [NEED] | High | Verify athlete is eligible before signing |
| C5 | Deal Disclosure Log | [NEED] | High | Master log of all deals reported to schools |
| C6 | NCAA/OHSAA Rules Quick Reference | [NEED] | High | One-pager of current rules |
| C7 | Compliance Calendar | [NEED] | Medium | Key dates: registration renewals, reporting |
| C8 | Data Retention Policy | [NEED] | Medium | How long to keep records, destruction schedule |
Template Priority Summary
Section titled “Template Priority Summary”| Priority | Count | Action |
|---|---|---|
| Critical (need before Day 1 operations) | 11 | Create in Weeks 1-3 |
| High (need within first 30 days) | 16 | Create in Weeks 3-6 |
| Medium (need within first 90 days) | 13 | Create in Weeks 6-12 |
| Low (can wait for post-90-day) | 2 | Quarter 2 |
| Already Have | 10 | Review and finalize |
4. KPIs & Metrics Dashboard Spec
Section titled “4. KPIs & Metrics Dashboard Spec”Dashboard Overview
Section titled “Dashboard Overview”The NILEMS Executive Dashboard should provide a single-screen view of agency health across five categories. Built into the operations portal as a live page.
4.1 Athlete Metrics
Section titled “4.1 Athlete Metrics”| Metric | Definition | Target (Year 1) | Frequency |
|---|---|---|---|
| Total Athletes Signed | Active representation agreements | 10-25 | Real-time |
| Athletes in Pipeline | In conversation but not signed | 2x signed count | Weekly |
| Athlete Churn Rate | Athletes who terminated / total signed | < 10% | Quarterly |
| Avg Social Following (Signed Athletes) | Mean follower count across platforms | 5,000+ | Monthly |
| Avg Engagement Rate | Mean engagement across signed athletes | > 3% | Monthly |
| Athletes with Active Deals | Athletes who have at least 1 deal in progress | > 50% of roster | Monthly |
| Athlete Satisfaction Score | Simple 1-5 rating from monthly check-ins | > 4.0 | Monthly |
| Schools Represented | Unique schools with signed athletes | 3-5 | Quarterly |
4.2 Deal Metrics
Section titled “4.2 Deal Metrics”| Metric | Definition | Target (Year 1) | Frequency |
|---|---|---|---|
| Total Deals Closed | Contracts fully executed | 20-50 | Real-time |
| Deals in Pipeline | Proposals sent, in negotiation | 3x closed deals | Weekly |
| Avg Deal Value | Total deal revenue / number of deals | $2,000-$5,000 | Monthly |
| Deal Close Rate | Deals closed / deals proposed | > 30% | Monthly |
| Avg Time to Close | Days from first contact to signed deal | < 21 days | Monthly |
| Deals per Athlete | Average deals closed per athlete | 2-4/year | Quarterly |
| Repeat Brand Rate | Brands that do 2+ deals | > 25% | Quarterly |
| Deal Type Distribution | Breakdown by type (social, appearance, merch, etc.) | Track only | Monthly |
4.3 Revenue Metrics
Section titled “4.3 Revenue Metrics”| Metric | Definition | Target (Year 1) | Frequency |
|---|---|---|---|
| Gross Revenue | Total deal value across all deals | $150K-$300K | Real-time |
| Agency Commission Revenue | NILEMS cut (10-20% of gross) | $15K-$60K | Real-time |
| Revenue per Athlete | Gross revenue / signed athletes | $10K-$15K | Quarterly |
| Monthly Recurring Revenue | From retainer or ongoing deals | Track (goal: establish) | Monthly |
| Merch Revenue | Revenue from merchandising | Track (secondary) | Monthly |
| Accounts Receivable | Payments owed but not yet received | < 30 days outstanding | Weekly |
| Operating Expenses | Monthly costs (insurance, tools, travel, etc.) | < $3,000/month | Monthly |
| Net Profit Margin | (Commission Revenue - Expenses) / Commission Revenue | > 40% | Monthly |
4.4 Compliance Metrics
Section titled “4.4 Compliance Metrics”| Metric | Definition | Target | Frequency |
|---|---|---|---|
| Compliance Reports Filed | Reports submitted to school compliance offices | 100% of deals | Per deal |
| 72-Hour Notification Rate | School notifications sent within 72 hours of signing | 100% | Per signing |
| Contract Audit Status | Percentage of contracts reviewed by attorney | 100% for first year | Quarterly |
| Agent Registration Status | Ohio Athletic Commission registration current | Active | Annually |
| Open Compliance Issues | Unresolved compliance flags | 0 | Real-time |
| Data Retention Compliance | Records maintained per retention policy | 100% | Quarterly |
4.5 Marketing Metrics
Section titled “4.5 Marketing Metrics”| Metric | Definition | Target (Year 1) | Frequency |
|---|---|---|---|
| NILEMS Instagram Followers | Agency account follower count | 2,000+ | Weekly |
| NILEMS TikTok Followers | Agency account follower count | 5,000+ | Weekly |
| Website Visitors | Monthly unique visitors | 500+ | Monthly |
| Inbound Athlete Inquiries | Athletes who reach out to NILEMS (not outbound) | 5+/month by Month 6 | Monthly |
| Inbound Brand Inquiries | Brands who reach out to NILEMS | 2+/month by Month 6 | Monthly |
| Content Pieces Published | Total posts/videos across all platforms | 20+/week | Weekly |
| Email Open Rate | Newsletter/outreach open rate | > 30% | Per send |
| Event Attendees | People at NILEMS workshops/events | 15+ per event | Per event |
Dashboard Layout Spec
Section titled “Dashboard Layout Spec”+----------------------------------------------------------+| NILEMS EXECUTIVE DASHBOARD |+----------------------------------------------------------+| [Date Range Selector] [Refresh] [Export PDF] |+----------------------------------------------------------+| || SUMMARY CARDS (top row) || +----------+ +----------+ +----------+ +----------+ || | Athletes | | Active | | Revenue | | Compliance| || | Signed | | Deals | | (MTD) | | Score | || | 12 | | 8 | | $14,200 | | 100% | || +----------+ +----------+ +----------+ +----------+ || || LEFT COLUMN RIGHT COLUMN || +------------------------+ +------------------------+ || | Deal Pipeline | | Revenue Chart | || | (Kanban: Prospect > | | (Monthly bar chart) | || | Proposed > Negotiating | | | || | > Closed > Complete) | | | || +------------------------+ +------------------------+ || +------------------------+ +------------------------+ || | Athlete Roster | | Upcoming Deadlines | || | (Name, School, Deals, | | (Compliance filings, | || | Revenue, Status) | | contract renewals, | || | | | deal deliverables) | || +------------------------+ +------------------------+ || |+----------------------------------------------------------+Data Sources
Section titled “Data Sources”| Data Point | Source | Update Method |
|---|---|---|
| Athlete info | CRM/Database | Manual entry at signing |
| Deal pipeline | CRM/Database | Manual entry per deal stage |
| Revenue | QuickBooks/Accounting + CRM | Sync on payment |
| Social metrics | Instagram/TikTok APIs or manual | Weekly manual pull (MVP) |
| Compliance | Compliance log in CRM | Per-deal entry |
| Marketing | Platform analytics | Monthly manual pull (MVP) |
5. Risk Assessment
Section titled “5. Risk Assessment”Top 10 Risks for a New NIL Agency
Section titled “Top 10 Risks for a New NIL Agency”Risk 1: Operating Without Proper Agent Registration
Section titled “Risk 1: Operating Without Proper Agent Registration”Severity: CRITICAL Likelihood: Medium (if not addressed immediately) Impact: Criminal penalties under Ohio R.C. 4771, void contracts, lawsuits, permanent reputation damage
Mitigation:
- Register with Ohio Athletic Commission BEFORE any athlete contact in a representation capacity
- Maintain registration renewal calendar (do not let it lapse)
- Keep registration certificate in a visible, auditable location
- Do not sign athletes or negotiate deals until registration is confirmed in writing
Risk 2: NCAA/School Compliance Violations
Section titled “Risk 2: NCAA/School Compliance Violations”Severity: HIGH Likelihood: Medium Impact: Athletes lose eligibility, agency gets blacklisted by schools, potential lawsuits from athletes
Mitigation:
- File compliance reports for EVERY deal, no exceptions
- Send school notifications within 72 hours of signing (set calendar reminders)
- Maintain a compliance checklist that gets signed off before any deal executes
- Build relationships with compliance officers so you can ask questions before acting
- Never structure a deal as pay-for-play (tied to athletic performance or enrollment)
- Subscribe to NCAA NIL rule updates
Risk 3: Cash Flow Crunch in Year 1
Section titled “Risk 3: Cash Flow Crunch in Year 1”Severity: HIGH Likelihood: High Impact: Cannot pay expenses, forced to take bad deals, business failure
Mitigation:
- Keep startup costs under $8,000 (per business plan estimates)
- Maintain 3-month operating expense reserve before launching
- Set payment terms with brands at Net-15 or Net-30 (not Net-60)
- Invoice immediately upon deal completion
- Track accounts receivable weekly; follow up aggressively on late payments
- Lewis and Johnson should not take salary until commission revenue covers expenses
- Consider a small business line of credit as backup ($10K-$25K)
Risk 4: Inability to Sign First Athletes
Section titled “Risk 4: Inability to Sign First Athletes”Severity: HIGH Likelihood: Medium Impact: No inventory to sell to brands, no revenue, no proof of concept
Mitigation:
- Start with athletes who are already creating content (they want help, not convincing)
- Offer free branding consultations to demonstrate value before asking for commitment
- Target mid-tier athletes (1K-10K followers) who are underserved by larger agencies
- Focus on MAC schools (Akron, Kent State, Toledo) where competition from national agencies is lower
- Use education events to build trust and generate leads organically
- Set a fallback: if zero athletes signed by Week 8, pivot strategy (offer free first deal, reduce commission to 10%)
Risk 5: Brand Partners Do Not Convert
Section titled “Risk 5: Brand Partners Do Not Convert”Severity: HIGH Likelihood: Medium Impact: Athletes signed but no deals, revenue stalls, athletes leave
Mitigation:
- Start with businesses already spending on local advertising (they have budget)
- Price first 3-5 deals aggressively low to build case studies
- Lead with ROI: “Your ad reaches 10K people for $2,000 via social; a billboard costs $5K/month”
- Create turnkey deal packages (not custom proposals every time)
- Focus on businesses where the owner is a sports fan (emotional connection accelerates decisions)
- Build a pipeline of 3x the deals you need to close
Risk 6: Legal Liability from Contract Disputes
Section titled “Risk 6: Legal Liability from Contract Disputes”Severity: HIGH Likelihood: Medium Impact: Lawsuits from athletes or brands, legal fees, reputation damage
Mitigation:
- Have ALL contract templates reviewed by an Ohio sports/entertainment attorney before use
- Purchase E&O insurance (Errors & Omissions) to cover professional liability
- Purchase general liability insurance ($1M minimum)
- Never make verbal promises that are not in the contract
- Include dispute resolution (mediation then arbitration) in all contracts
- Keep detailed records of all communications (email, not phone, for important discussions)
- Budget $2,000-$5,000 for legal fees in Year 1
Risk 7: Ohio HB 184 (Trust Account Legislation)
Section titled “Risk 7: Ohio HB 184 (Trust Account Legislation)”Severity: MEDIUM Likelihood: High (bill already passed Ohio House as of May 2025) Impact: Required to set up and manage trust accounts for athlete compensation, increased administrative burden
Mitigation:
- Set up trust account infrastructure proactively (do not wait for the bill to become law)
- Consult with an accountant on trust account management requirements
- Build trust account ledger into the operations portal
- Budget for additional banking fees
- This is actually a competitive advantage: agencies that are already compliant will be trusted more than agencies scrambling to comply
Risk 8: Athlete Misconduct or Reputation Damage
Section titled “Risk 8: Athlete Misconduct or Reputation Damage”Severity: MEDIUM Likelihood: Medium Impact: Brand partners pull out, agency reputation associated with bad press
Mitigation:
- Include a “morals clause” in all Athlete Representation Agreements
- Include social media conduct expectations in onboarding
- Monitor signed athletes’ social media activity (weekly review)
- Have a crisis communication plan: what to say to brands, media, and other athletes
- Build relationships with multiple athletes so no single athlete’s issue sinks the agency
- Include termination rights in all brand contracts for athlete misconduct
Risk 9: Competition from National NIL Agencies and Collectives
Section titled “Risk 9: Competition from National NIL Agencies and Collectives”Severity: MEDIUM Likelihood: High Impact: Top athletes sign with national agencies, schools partner with collectives instead of independent agencies
Mitigation:
- Do not compete for the top 1% of athletes (they will go national). Target the top 20% at mid-tier schools.
- Differentiate on service: personal attention, local knowledge, content creation
- Differentiate on speed: a two-person agency can move faster than a national firm
- Position as complementary to collectives, not competitive: “We handle the brand deals; the collective handles the booster money”
- Focus on sports that national agencies ignore: volleyball, track, soccer, softball
Risk 10: Partner Disagreement (Lewis/Johnson)
Section titled “Risk 10: Partner Disagreement (Lewis/Johnson)”Severity: MEDIUM Likelihood: Low-Medium Impact: Business paralysis, legal dispute, dissolution
Mitigation:
- Finalize and sign the HOF Network Agreement before Day 1
- Define decision-making authority clearly (Lewis = business/deals, Johnson = tech/creative)
- Set quarterly in-person meetings to review business health and alignment
- Include dispute resolution process in the Operating Agreement (mediation first)
- Define what happens if one party wants to exit (buyout terms, notice period, client transition)
- Keep financials transparent at all times (shared access to all accounts and records)
Risk Register Summary
Section titled “Risk Register Summary”| # | Risk | Severity | Likelihood | Priority Score |
|---|---|---|---|---|
| R1 | No agent registration | Critical | Medium | 1 |
| R2 | Compliance violations | High | Medium | 2 |
| R3 | Cash flow crunch | High | High | 3 |
| R4 | Cannot sign athletes | High | Medium | 4 |
| R5 | Brands do not convert | High | Medium | 5 |
| R6 | Contract disputes | High | Medium | 6 |
| R7 | HB 184 trust accounts | Medium | High | 7 |
| R8 | Athlete misconduct | Medium | Medium | 8 |
| R9 | National competition | Medium | High | 9 |
| R10 | Partner disagreement | Medium | Low-Med | 10 |
6. Tech MVP Spec
Section titled “6. Tech MVP Spec”Philosophy
Section titled “Philosophy”The technology stack should serve operations, not define them. Day 1 needs are simple: manage contacts, track deals, produce content, stay compliant. Everything else can be added after the agency proves the business model works.
6.1 Day 1 Requirements (Before First Athlete Signs)
Section titled “6.1 Day 1 Requirements (Before First Athlete Signs)”These are non-negotiable. The agency cannot operate without them.
| Need | Solution | Cost | Setup Time |
|---|---|---|---|
| Business email | Google Workspace (nilems.com) | $7/user/month | 1 hour |
| Domain + website | Astro site on Cloudflare Pages | $10-$15/year (domain) | 1-2 days |
| File storage | Google Drive (via Workspace) | Included | 30 min |
| Contracts & documents | Google Docs + PDF export | Included | Immediate |
| Basic accounting | Wave (free) or QuickBooks Simple Start ($15/mo) | $0-$15/month | 1 hour |
| Social media presence | Instagram, TikTok, X, LinkedIn accounts | Free | 2 hours |
| Phone | Dedicated business phone number (Google Voice) | Free | 30 min |
| Contact management | Google Sheets (athlete tracker, brand tracker) | Included | 1 hour |
| Scheduling | Calendly free tier | Free | 30 min |
Day 1 Monthly Cost: $7-$22/month
6.2 Operations Portal (CMTG Build - Weeks 2-3)
Section titled “6.2 Operations Portal (CMTG Build - Weeks 2-3)”The Astro-based operations portal deployed on Cloudflare Pages. This is the central hub for the agency.
Portal Pages
Section titled “Portal Pages”| Page | Purpose | Priority |
|---|---|---|
/ | Dashboard (summary cards, key metrics) | P0 |
/athletes | Athlete roster (name, school, sport, status, deals) | P0 |
/athletes/[id] | Individual athlete profile (social stats, brand audit, deal history) | P0 |
/deals | Deal pipeline (kanban or table view) | P0 |
/deals/[id] | Individual deal detail (parties, deliverables, status, compliance) | P1 |
/brands | Brand/business contact directory | P1 |
/compliance | Compliance log (filings, notifications, deadlines) | P1 |
/documents | Document library (templates, signed contracts, compliance reports) | P1 |
/finances | Revenue tracker, commission splits, payment status | P2 |
/calendar | Upcoming deadlines, events, deliverable dates | P2 |
/settings | Agency info, user preferences | P3 |
Portal Tech Stack
Section titled “Portal Tech Stack”Frontend: Astro (SSG/SSR) + Tailwind CSSHosting: Cloudflare PagesDatabase: Cloudflare D1 (SQLite at edge) or SupabaseAuth: Cloudflare Access (simple, no custom auth needed)File Storage: Cloudflare R2 or Google Drive linksAI/EMS: Document library as context for AI assistantDatabase Schema (MVP)
Section titled “Database Schema (MVP)”-- AthletesCREATE TABLE athletes ( id TEXT PRIMARY KEY, name TEXT NOT NULL, school TEXT NOT NULL, sport TEXT NOT NULL, position TEXT, year TEXT, -- Freshman, Sophomore, etc. email TEXT, phone TEXT, instagram_handle TEXT, instagram_followers INTEGER, tiktok_handle TEXT, tiktok_followers INTEGER, twitter_handle TEXT, twitter_followers INTEGER, status TEXT DEFAULT 'prospect', -- prospect, consultation, signed, terminated signed_date TEXT, contract_end_date TEXT, commission_rate REAL, -- 0.10 to 0.20 notes TEXT, created_at TEXT DEFAULT CURRENT_TIMESTAMP, updated_at TEXT DEFAULT CURRENT_TIMESTAMP);
-- Brands / Business ContactsCREATE TABLE brands ( id TEXT PRIMARY KEY, name TEXT NOT NULL, contact_name TEXT, contact_email TEXT, contact_phone TEXT, business_type TEXT, -- car dealership, restaurant, gym, etc. city TEXT, state TEXT DEFAULT 'OH', status TEXT DEFAULT 'prospect', -- prospect, pitched, active, inactive notes TEXT, created_at TEXT DEFAULT CURRENT_TIMESTAMP, updated_at TEXT DEFAULT CURRENT_TIMESTAMP);
-- DealsCREATE TABLE deals ( id TEXT PRIMARY KEY, athlete_id TEXT REFERENCES athletes(id), brand_id TEXT REFERENCES brands(id), title TEXT NOT NULL, description TEXT, deal_type TEXT, -- social, appearance, merch, content, camp deal_value REAL, -- total compensation commission_rate REAL, -- NILEMS percentage commission_amount REAL, -- calculated sourced_by TEXT, -- 'lewis' or 'johnson' (affects revenue split) status TEXT DEFAULT 'prospect', -- prospect, proposed, negotiating, closed, executing, complete, cancelled compliance_filed INTEGER DEFAULT 0, school_notified INTEGER DEFAULT 0, start_date TEXT, end_date TEXT, deliverables TEXT, -- JSON or comma-separated list notes TEXT, created_at TEXT DEFAULT CURRENT_TIMESTAMP, updated_at TEXT DEFAULT CURRENT_TIMESTAMP);
-- Compliance LogCREATE TABLE compliance_log ( id TEXT PRIMARY KEY, deal_id TEXT REFERENCES deals(id), athlete_id TEXT REFERENCES athletes(id), type TEXT, -- 'school_notification', 'compliance_report', 'contract_filing' school TEXT, filed_date TEXT, due_date TEXT, status TEXT DEFAULT 'pending', -- pending, filed, confirmed, overdue officer_name TEXT, officer_email TEXT, notes TEXT, created_at TEXT DEFAULT CURRENT_TIMESTAMP);
-- Revenue / PaymentsCREATE TABLE payments ( id TEXT PRIMARY KEY, deal_id TEXT REFERENCES deals(id), type TEXT, -- 'brand_payment', 'athlete_payout', 'johnson_split', 'ems_retained' amount REAL, status TEXT DEFAULT 'pending', -- pending, received, paid, overdue due_date TEXT, paid_date TEXT, notes TEXT, created_at TEXT DEFAULT CURRENT_TIMESTAMP);
-- Activity LogCREATE TABLE activity_log ( id TEXT PRIMARY KEY, entity_type TEXT, -- 'athlete', 'brand', 'deal', 'compliance' entity_id TEXT, action TEXT, -- 'created', 'updated', 'status_changed', 'note_added' description TEXT, performed_by TEXT, -- 'lewis', 'johnson', 'system' created_at TEXT DEFAULT CURRENT_TIMESTAMP);6.3 AI/EMS (Executive Management System) Integration
Section titled “6.3 AI/EMS (Executive Management System) Integration”The operations portal includes a document library that serves as context for an AI assistant. This is the “brain” that can answer questions, generate documents, and provide guidance.
Document Library Structure
Section titled “Document Library Structure”/docs/ /legal/ ohio-nil-licensing-rules.md hof-network-agreement.md athlete-representation-agreement.md brand-deal-contract-template.md compliance-report-template.md operating-agreement.md /operations/ 90-day-launch-plan.md (this document) athlete-onboarding-checklist.md deal-execution-checklist.md school-notification-process.md /strategy/ go-to-market-strategy.md brand-partnership-playbook.md pricing-framework.md /compliance/ ohio-rc-4771-summary.md ncaa-nil-rules-summary.md hb-184-trust-account-prep.md compliance-calendar.md /financial/ revenue-split-calculator.md commission-structure.md /marketing/ content-calendar-template.md pitch-deck-outlines.md media-kit.md /reference/ ohio-schools-directory.md business-category-targets.md nutricost-media-kit-analysis.mdAI Assistant Capabilities (Built on Document Library)
Section titled “AI Assistant Capabilities (Built on Document Library)”| Capability | Example Query | Grounded In |
|---|---|---|
| Compliance guidance | ”What do I need to file for this deal?” | Ohio rules, compliance templates |
| Deal structuring | ”What should I charge for 3 social posts from a 5K follower athlete?” | Pricing framework |
| Revenue calculation | ”If we close this $3,000 deal that Lewis sourced, what does Johnson get?” | HOF agreement, commission structure |
| Document generation | ”Draft a school notification letter for Athlete X at Ohio State” | Templates, athlete data |
| Process guidance | ”What’s next after signing an athlete?” | Onboarding checklist |
| Risk flagging | ”This deal involves a minor — what extra steps?” | Parental consent, compliance rules |
6.4 Content Creation Tools
Section titled “6.4 Content Creation Tools”| Tool | Purpose | Cost | Priority |
|---|---|---|---|
| Canva Pro | Social media graphics, pitch decks, brand kits | $13/month | Day 1 |
| CapCut (free) | Video editing for TikTok/Reels | Free | Day 1 |
| iPhone/Camera | Photo and video content | Already owned | Day 1 |
| Ring light + backdrop | Professional-looking athlete content | $50-$100 one-time | Week 2 |
| Later or Buffer | Social media scheduling | Free tier | Week 3 |
6.5 What Can Wait (Post-Validation)
Section titled “6.5 What Can Wait (Post-Validation)”Do NOT build or buy these until the agency has signed 10+ athletes and closed 5+ deals.
| Item | Why It Can Wait | Build When |
|---|---|---|
| Custom CRM software | Google Sheets works for 25 athletes | 25+ athletes |
| Mobile app | Portal works on mobile browser | Year 2 |
| Automated social analytics | Manual weekly pull is fine at small scale | 25+ athletes |
| Payment processing (Stripe) | Manual invoicing works for low volume | 10+ deals/month |
| Merch e-commerce store | Print-on-demand + Instagram shop is enough | Proven merch demand |
| Custom athlete websites | Link-in-bio tools (Linktree) work first | When athletes request it |
| Video studio | iPhone + ring light produces good enough content | Revenue supports investment |
| Email marketing platform | BCC email or free Mailchimp tier is fine | 100+ contacts |
| Advanced analytics/BI | Spreadsheet pivot tables work at this scale | Year 2 |
| Multi-user auth system | 2 operators (Lewis/Johnson) can share access | When hiring staff |
6.6 Tech Budget Summary
Section titled “6.6 Tech Budget Summary”| Phase | Items | Monthly Cost | One-Time Cost |
|---|---|---|---|
| Day 1 | Google Workspace, domain, Canva Pro | ~$30/month | $15 (domain) |
| Week 3 | Operations portal (CMTG build) | $0 (Cloudflare free tier) | CMTG project cost |
| Month 2 | Social scheduler, accounting software | ~$15/month | $0 |
| Total Year 1 | ~$45/month ($540/year) | ~$115 + CMTG |
Appendix A: Ohio Compliance Quick Reference
Section titled “Appendix A: Ohio Compliance Quick Reference”| Requirement | Details | Reference |
|---|---|---|
| Agent Registration | Register with Ohio Athletic Commission before signing athletes | R.C. Chapter 4771 |
| Written Contracts | Must use Commission-approved forms with bold disclosures | R.C. 4771 |
| 72-Hour School Notification | Notify school within 72 hours of signing or before next practice/game | R.C. 4771 |
| No Pay-for-Play | Deals cannot be tied to athletic performance or enrollment decisions | Ohio NIL Executive Order |
| Fiduciary Duty | Agent must act in athlete’s best interest | R.C. 4771 |
| Trust Accounts (Pending) | HB 184 would require monitored trust accounts for athlete compensation | HB 184 (passed House May 2025) |
| Contract Duration Limits (Pending) | HB 184 would prohibit contracts extending beyond college eligibility | HB 184 |
Appendix B: Revenue Split Quick Reference
Section titled “Appendix B: Revenue Split Quick Reference”Based on the HOF Network Agreement:
Deals Sourced by Roechard Lewis:
Athlete earns: $10,000 (example)NILEMS commission (15%): $1,500 - Johnson receives: 20% of $1,500 = $300 - EMS retains: 80% of $1,500 = $1,200Deals Sourced by Russell Johnson:
Athlete earns: $10,000 (example)NILEMS commission (15%): $1,500 - Johnson receives: 50% of $1,500 = $750 - EMS retains: 50% of $1,500 = $750Payment Timeline: Johnson paid within 10 days of NILEMS receiving payment.
Appendix C: Key Contacts Directory (To Build)
Section titled “Appendix C: Key Contacts Directory (To Build)”| Role | Name | Organization | Contact | Status |
|---|---|---|---|---|
| Ohio Athletic Commission | TBD | State of Ohio | TBD | Need to contact |
| Sports/Entertainment Attorney | TBD | TBD | TBD | Need to retain |
| Accountant/CPA | TBD | TBD | TBD | Need to retain |
| Insurance Agent | TBD | TBD | TBD | Need to contact |
| OSU Compliance Officer | TBD | Ohio State | TBD | Need to contact |
| UC Compliance Officer | TBD | Cincinnati | TBD | Need to contact |
| Akron Compliance Officer | TBD | University of Akron | TBD | Need to contact |
This document is maintained in the NILEMS operations portal document library and serves as the primary reference for the AI/EMS system. Update as the agency progresses through each phase.