Version : 1.0.0
Last Updated : 2026-02-18
Maintained By : Cloud Magic Technology Group (CMTG)
Purpose : Master reference document for AI/EMS operations. All business knowledge, regulatory requirements, operational procedures, and strategic context consolidated here.
Entity Overview Team & Ownership Services Portfolio Revenue Model Ohio NIL Regulatory Requirements NCAA Compliance Requirements Target Market Competitive Landscape Operational Workflows Financial Plan Legal Documents & Templates Brand Partners & Relationships Technology & AI Integration Key Contacts & Stakeholders Open Questions & Decisions Needed
Field Value Legal Entity Echelon Media Sports LLC DBA N.I.L.E.M.S. (Name, Image, Likeness, Executive, Marketing, & Strategy) Entity Type Ohio LLC State Ohio Industry NIL (Name, Image, Likeness) athlete representation and marketing Status Pre-launch / Formation phase Principal Office TBD (Ohio) EIN TBD Ohio Athletic Commission Registration Required before signing athlete-agent contracts
N — NameI — ImageL — LikenessE — ExecutiveM — MarketingS — Strategy
NILEMS is an Ohio-based NIL agency that empowers student-athletes with branding, marketing, education, and income-generating opportunities. The agency bridges the gap between athletes, brands, and communities by offering compliant, transparent, and strategic NIL representation.
Owner of Echelon Media Sports LLC
Primary responsibilities:
Lead NIL deal sourcing, negotiation, and closing
Oversee athlete relationships and communication
Manage business operations and finances
Marketing, media, and athlete development support
Revenue: Retains balance after Johnson’s share on Lewis-sourced deals
Provides information technology services, graphics, illustration, database management
May independently source athletes for NIL deals
Responsibilities:
ITS support and systems administration
Graphic design services
Illustration and branding assets
Database development and maintenance
Athlete sourcing (optional, compensated per agreement)
Operational technology support
Revenue split:
Lewis-sourced deals : Johnson receives 20% of NILEMS commissionJohnson-sourced deals : 50/50 split with NILEMS/EMS
Payment terms: Within 10 days of NILEMS receiving payment
Role Priority Timeline Social Media Manager High Year 1 Compliance Consultant High Year 1 Accountant/Financial Advisor Medium Year 1 Business Development Lead Medium Year 1-2
Service Description Revenue Type NIL Representation Contract negotiation, sponsorship sourcing, marketing strategies, brand campaigns Commission (10-20%) Social Media & Content Photoshoots, highlight edits, growth plans, monthly content calendars Included in commission or separate fee Brand Development Logo creation, merch lines (hoodies, shirts, hats, collectibles), personal websites Commission + merch revenue NIL Education Workshops on financial literacy, taxes, branding, contracts, compliance Workshop fees Compliance Support Eligibility maintenance, contract review, school compliance office coordination Included in representation Community & Charity Youth camps, fundraisers, nonprofit collaborations Partnership fees
Onboard athlete → Intake form, compliance check, brand auditBuild brand → Logo, social media strategy, content planSource deals → Brand matching, negotiation, contract executionExecute & comply → Deliverables, school notification, compliance reportingPay & report → Revenue collection, commission split, transparent reporting
Stream Rate Notes NIL Deal Commission 10-20% of athlete compensation Varies by complexity and scale Merch Sales Margin on athlete merchandise Hoodies, shirts, hats, collectibles Sponsorship Commissions % of brand deal value Corporate partnerships Educational Workshop Fees Flat fee per workshop Financial literacy, branding, compliance Digital Content Services Per-project or retainer Photography, video, social media Brand Consulting Hourly or project-based For businesses wanting athlete endorsements
Lewis-Sourced Deals:
NILEMS receives 10-20% from athlete
Russell Johnson gets 20% of NILEMS portion
Remaining 80% retained by NILEMS/EMS
Johnson-Sourced Deals:
NILEMS receives 10-20% from athlete
Split 50/50 between Johnson and NILEMS/EMS
Period Revenue Target Athletes Brand Deals Year 1 $150,000 - $300,000 10-25 TBD Year 2 Expand + NIL camps 25-50 Multiple per athlete Year 3 Media studio + scale 50-100 Recurring partnerships
Category Estimate Legal setup (LLC, registration) $500 - $1,500 Website $300 - $1,200 Logo & branding $0 - $500 (in-house) Equipment (camera, lighting) $1,500 - $3,000 Marketing $500 - $3,000 Insurance $400 - $800/year Total $3,200 - $10,000
Register with Ohio Athletic Commission before signing any agent contract with a student-athleteReference: Ohio Revised Code Chapter 4771 (R.C. 4771.02)
Must be in writing on a form approved by the Commission
Must include bold disclosures about:
Registration status
NCAA eligibility warnings
72-hour notification : Agent and athlete must notify the athlete’s school within 72 hours of signing, or before the next practice/game
Contracts must meet all state and federal legal standards
Arbitration clauses are limited
Agents must adhere to fiduciary duties
Passed Ohio House May 2025 (status: pending Senate as of early 2026)
Key provisions:
Agents must deposit athlete compensation into monitored trust accounts
Prohibits NIL contracts extending beyond college eligibilityReinforces transparency and financial safeguards
Limits contract duration
July 1, 2021 : Ohio allows college athletes to earn NIL compensation (Executive Order)2025 : HB 184 passes Ohio House2026 : Pending Senate action on HB 184
OHSAA rules may apply — verify current regulations before representing any high school athlete
Ohio regulations for high school NIL are evolving
No pay-for-play : Deals must represent real services (autographs, appearances, promotions)No enrollment inducements : NIL contracts cannot be tied to enrollment decisionsSchool disclosure : Athletes must disclose deals to their compliance officeNo school payments : Schools may not pay athletes directly
Source deal → Review against NCAA/Ohio rules
Draft contract → Include required disclosures
Submit NIL Deal Compliance Report to athlete’s school compliance office
Receive school approval → Execute deal
Document everything → Maintain records
Located at: source-docs/compliance/nil-deal-compliance-report.md
Captures:
Athlete information (name, school, sport, year)
Deal information (brand, activity type, deliverables)
Compensation structure (flat fee, hourly, commission, royalty)
Agent/representative information
Conflict of interest statement
School compliance office decision
Tier Description Ohio Schools Tier 1 D1 Power Conference Ohio State University Tier 2 D1 Mid-Major Cincinnati, Dayton Tier 3 D1 Regional Akron, Kent State, Toledo, Youngstown State, Ohio University, Bowling Green, Miami (OH) Tier 4 D2/D3/NAIA Many Ohio schools Tier 5 High School (future) Pending Ohio regulatory clarity
Football, basketball (men’s/women’s) — highest NIL value
Track & field, wrestling, volleyball, soccer, baseball, softball, swimming, gymnastics
Olympic sports — growing NIL interest
Category Examples Local small/medium business Car dealerships, restaurants, gyms, barbershops Apparel & sports retail Sports stores, apparel brands Health & nutrition Supplement companies (e.g., Nutricost) Corporate sponsors Regional and national brands Universities & collectives Partnership programs
14 D1 schools in Ohio~30+ D2/D3/NAIA programs Thousands of eligible student-athletes
Strong local business support for sports
Localized Ohio focus (deep knowledge of local sports culture)
End-to-end services (representation + content + compliance)
In-house media & content creation capability
Educational support focus (financial literacy, compliance workshops)
Transparent and compliant operations
AI-augmented operations (CMTG technology stack)
New brand in competitive space
Requires relationship building with schools and coaches
Limited initial capital
Growing NIL market demand
Athletes need branding support (underserved)
Untapped smaller Ohio schools (D2/D3/NAIA)
High school NIL opportunities (emerging)
Local business interest in athlete endorsements
Regulatory changes (HB 184, NCAA rule shifts)
National NIL agencies entering Ohio market
University collectives taking market share (e.g., The Foundation at Ohio State)
Market saturation in top-tier athlete space
Competitor Type Reach Opendorse National NIL platform All US INFLCR National NIL platform All US Icon Source National NIL marketplace All US The Foundation (OSU) Ohio State collective OSU only Local boutique agencies Regional Varies
1. Initial contact / referral
2. Free branding consultation
3. Athlete intake form + social media audit
4. Compliance check (school, NCAA, Ohio law)
5. Sign Athlete Representation Agreement
6. Notify school compliance office (72 hours)
7. Brand audit → content strategy → deal sourcing
1. Identify brand match for athlete
2. Pitch athlete to brand / receive inbound request
4. Draft contract (using brand deal template)
5. Submit NIL Deal Compliance Report to school
6. Receive school approval
8. Athlete delivers (posts, appearances, etc.)
9. Collect payment from brand
10. Distribute: athlete portion → NILEMS commission → internal split
1. Brand pays NILEMS (or direct to athlete with commission invoice)
2. NILEMS retains 10-20% commission
3. Internal split per HOF Agreement (Lewis vs Johnson sourced)
4. Johnson paid within 10 days of NILEMS receiving payment
5. All records maintained in real time
6. Both parties may request records at any time
Conservative Scenario (10 athletes, avg $15K deal value each):
Total deal value: $150,000
NILEMS commission (15% avg): $22,500
Plus merch/workshops/consulting: ~$10,000
Year 1 revenue: ~$32,500
Aggressive Scenario (25 athletes, avg $20K deal value each):
Total deal value: $500,000
NILEMS commission (15% avg): $75,000
Plus merch/workshops/consulting: ~$25,000
Year 1 revenue: ~$100,000
Note: The business plan states $150K-$300K as Year 1 revenue goal . This likely includes total deal facilitation value, not just commission. Clarification needed on whether revenue targets are gross deal value or agency commission.
Number of signed athletes
Number of active brand deals
Average deal value
Commission revenue per month
Merch revenue
Operating expenses
Net profit margin
Document Location Status Articles of Organization (template) source-docs/legal/operating-documents.mdTemplate — needs Ohio filing Operating Agreement (template) source-docs/legal/operating-documents.mdTemplate — needs customization Compliance Statement source-docs/legal/operating-documents.mdTemplate Athlete Representation Agreement source-docs/legal/operating-documents.mdTemplate Brand Deal / Sponsorship Contract source-docs/legal/operating-documents.mdTemplate Privacy Policy (outline) source-docs/legal/operating-documents.mdOutline only Code of Ethics source-docs/legal/operating-documents.mdDraft HOF Network Agreement (Lewis-Johnson) source-docs/legal/hof-network-agreement.mdDrafted, needs signatures NIL Deal Compliance Report source-docs/compliance/nil-deal-compliance-report.mdTemplate
Document Priority Notes Ohio Athletic Commission registration forms Critical Must complete before operations Athlete intake form High Onboarding data collection Brand partnership proposal template High For pitching to businesses Invoice template High For collecting commission payments Deal tracker spreadsheet/database High Track all active deals Social media content calendar template Medium Monthly planning Financial reporting template Medium Monthly/quarterly reports NDA template Medium For brand negotiations School notification letter template High 72-hour compliance requirement
Brand Type Status Notes Nutricost Supplements/Nutrition Lead Media kit received White Glove TBD Lead Branding image received
Car dealerships (Ohio)
Restaurants and food chains
Apparel and sportswear brands
Gyms and fitness centers
Barbershops and grooming
Sports stores and equipment
Health supplements and nutrition
Tech companies
Local financial services
Deliverable Technology Status Operations Portal / Document Library Astro + Cloudflare Pages Planned Knowledge Base (this document) Markdown In Progress Business Framework CMTG consulting In Progress Strategy & Action Plan CMTG consulting In Progress
Function Tool AI Integration CRM / Athlete Management TBD AI athlete valuation, brand matching Compliance Tracking TBD Auto-check against Ohio/NCAA rules Content Creation Canva / Adobe / AI tools AI-generated social media content Social Media Scheduling Buffer / Hootsuite / TBD AI caption generation, optimal timing Financial Tracking QuickBooks / TBD Auto-invoicing, revenue forecasting Contract Generation TBD AI-drafted contracts from templates Website / Portal Astro + Cloudflare AI-powered operations reference
Name Role Contact Roechard D. Lewis Owner, NILEMS / Echelon Media Sports LLC TBD Russell Johnson Partner, IT & Creative TBD CMTG (Cloud Magic Technology Group) Technology & Business Advisor chris@cloudmagicgroup.com
LLC Filing Status : Has the Ohio LLC been filed? If not, what’s the timeline?Ohio Athletic Commission Registration : Has agent registration been initiated?Revenue Target Clarification : Is Year 1 $150-300K target gross deal value or agency commission?EIN : Has the EIN been obtained?Bank Account : Has a business bank account been set up?Insurance : Has liability insurance been secured?Physical Address : What is the principal office address?Contact Info : Phone numbers and email addresses for Lewis and JohnsonHigh School Athletes : Is NILEMS planning to represent HS athletes from day 1?Trust Account : Is HB 184 expected to pass Senate? Should trust accounts be set up proactively?White Glove : What is the White Glove brand/relationship?Nutricost : What’s the status of the Nutricost partnership?Technology Budget : What’s available for tech stack investment?First Athletes : Are there any athletes already in pipeline?
This knowledge base is a living document. Updated as new information is gathered, decisions are made, and operations commence.
